Our mission from the start

A toxic-free home

Every product we make starts with one question: is this safe for your family?

Family owned &

Australian made

G'day from Melbourne! We're Dan & Alexandra Lassen, founders of protectME. In 2016 we started with a clear mission:

"For every home to be more toxic free."

After a decade in the family business, urineFREE — an eco-friendly cleaning brand — we became deeply aware of how many toxic chemicals enter our homes every day. When we bought a new couch and went looking for a fabric protector, we were shocked to find the mainstream options were full of harmful synthetic chemicals. So we asked: why isn't there a safer alternative?

White armchair with striped cushions in a living room setting with a 2L protectME bottle and a battery sprayer.

Our mission is to

raise awareness

After much time, research and collaboration with world leaders in the fields of molecular science and nanotechnology, our eco friendly, non-toxic fabric protector, protectME was born. Using only a natural substance, called silicon dioxide (found commonly in sand or quartz) and manipulating this into a minute form, allowed us to create a product that has surpassed many of the old mainstream protectors in performance and durability, whilst not causing any harm to our bodies or the environment. Win-win if you ask us!

When starting protectME, our mission was to raise awareness and provide a safe, affordable and eco-friendly stain protector to the public and we are pretty stoked with the results!

Our commitment to

you and your family

  • No toxic chemicals used in production or released during decomposition.

  • Environmentally friendly and biodegradable product, safe for your family and pets.

  • No smell - can spray away within the home!

  • No allergy warnings so it’s perfect for allergy sufferers.

  • No animal testing or animal products used in production (cruelty free and vegan).

  • A commitment to lowering our impact on the planet with fully recyclable packaging (and a strong desire to keep improving as we go).
Child and dog sitting on a rug with 2 bottles of protectME product in a living room.

A note from

the founders

"We are a small family run business at protectME. We are passionate about finding and creating eco friendly products which people feel safe to use within their home and around their family. We love hearing from our customers and invite any feedback that can help us improve into the future."
Explore protectME